The Free The Youth x Air Jordan 3 (IU0737-001) is dated December 11, 2026 on SNKRS, per Sneaker Freaker, with a December 4 release reported for EMEA. SneakerFiles shows the same December 11 date and no price. Sneaker Freaker doesn't list one either. Until Nike or a retailer posts it, treat the price as unconfirmed.
The shoe
Sneaker Freaker's reporting, sourced to industry insiders rather than an official Jordan Brand release, describes a multicolor upper with a purple, pink and red gradient, jade accents, and an FTY logo where "Nike Air" normally sits on the heel. SneakerFiles lists it as black with pink and jade. Those two descriptions don't match, so wait for official images. Retailer listings call the colorway "Pink Prime / Jade."
Who Free The Youth is
A Ghanaian imprint founded in 2013 by Jonathan Coffie, Winfred Mensah, Richard Ormano and Kelly Foli. Streetwear brand, creative agency, and community non-profit work. Sneaker Freaker says the Jordan relationship started with a rumored Air Jordan 15 the year before, then an Air Jordan 1 Mid friends-and-family release in late 2025.
The take
Real talk, this is the part of Jordan Brand worth watching. The Air Jordan 3 is a Tinker Hatfield shoe that kept Jordan at Nike, and now a West African label gets to put its own mark on it. Black creators from outside the US getting a seat on a Jordan silhouette matters more than the gradient does.
Dates and colorways can shift between now and December. Verify before you plan around it.

