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SNEAKERS.
Jordan-First. Sneaker-Wide.

Sneakers, full stop. Nike, adidas, Yeezy, New Balance, Reebok, Asics, Puma — all welcome. But we're extreme Jordan retro fans, so anything from the AJ1 through AJ17 vault gets first dibs at the top. When Jordan goes quiet, the rest of the sneaker world fills in. No Travis collabs, no NOCTA, no deal listicles, no affiliate spam — just the culture.

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What the Yeezy Split Cost adidas, in Dollars
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What the Yeezy Split Cost adidas, in Dollars

adidas ended the partnership in October 2022 and spent the next two years selling the leftovers. The numbers are the clearest ownership lesson the business has produced.

How the Nike SB Dunk Became Skate Canon
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How the Nike SB Dunk Became Skate Canon

Sandy Bodecker took a dead 1985 basketball shoe, gave it a fat tongue and a Zoom insole, and handed skaters a currency Nike never controlled again.

What the NOCTA Line Actually Did for Nike
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What the NOCTA Line Actually Did for Nike

Strip away the celebrity and NOCTA is a case study in how Nike builds a sub-label: one new silhouette, a fleece program, and a distribution lane it keeps for itself.

What the Dior Jordan 1 Did to Retros
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What the Dior Jordan 1 Did to Retros

Kim Jones put a $2,200 price tag on Peter Moore's silhouette, 5 million people entered a raffle for 8,000 public pairs, and Jordan Brand learned it could charge luxury money for a retro.

The Black Men Who Actually Ran Jordan Brand
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The Black Men Who Actually Ran Jordan Brand

Howard White sat in the 1984 pitch and stayed 45 years. Larry Miller ran the brand from 1999 to 2006 while hiding a murder conviction. Wilson Smith III designed the 16 and 17. Their names are not on the box.

The Air Jordan 7 Had Two Stars: MJ and Bugs Bunny
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The Air Jordan 7 Had Two Stars: MJ and Bugs Bunny

Barcelona gold, a second ring and a Super Bowl ad with a cartoon rabbit, all in one 1992 shoe. Space Jam was four years away and the 7 had already written the pitch.

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Free The Youth x Air Jordan 3: Release Date, Price

A Ghanaian streetwear label gets its own Jordan 3. Style code IU0737-001, SNKRS on December 11, with an EMEA date reported a week earlier. Price isn't confirmed.

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Air Jordan 10 "Sacramento" 2026: Release Date, Price

Tumbled black leather, Dark Concord underneath, style code HJ6779-002. SNKRS is the only retailer listed so far, and the price reads $205 in one place and $215 in another.

APB's Jordan 11 Low Is Back on for October 23
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APB's Jordan 11 Low Is Back on for October 23

Two weeks after a report moved it to December 18, the Whitaker Group skate shop's first Jordan is listed for Friday, October 23 at $200 with raffles already open.

Jordan Release Week: APB 11 Low, 12 Fireside, Two AJ1s
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Jordan Release Week: APB 11 Low, 12 Fireside, Two AJ1s

The APB 11 Low lands Friday, the 12 "Fireside" and two Air Jordan 1s follow Saturday. Dates, prices and style codes, with the Halloween-weekend pairs queued behind them.

The NBA Never Banned the Air Jordan 1
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The NBA Never Banned the Air Jordan 1

The 1985 letter from the league named a red-and-black Nike shoe worn in October 1984. That shoe was the Air Ship. Nike sold the story anyway, and it still sells.

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Air Jordan 8 "Hornets" 2027: Release Date, Price

Black nubuck, New Emerald and Tour Yellow, style code JF9225-001. SneakerFiles lists January 2, 2027 at $215. Sneaker Freaker says the date is still unconfirmed.

AJ1 Low OG "Somos Historias": 5,026 Pairs, No US Date
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AJ1 Low OG "Somos Historias": 5,026 Pairs, No US Date

Jordan Brand's Día de los Muertos Air Jordan 1 Low OG (IZ4686-216) went on sale Oct. 13 in Mexico in a numbered run. Nice Kicks reports no US release update.

The Air Jordan 11 Is the Culture's Dress Shoe
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The Air Jordan 11 Is the Culture's Dress Shoe

Michael Jordan predicted somebody would wear patent leather with a tuxedo. Boyz II Men did it at the Grammys, Busta put it in 'Woo Hah!!,' and Biggie made it Brooklyn formalwear.

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Air Jordan 1 Space Jam 2026: Mid & Low Release Date, Price

Mid at $140, Low at $130, both set for November 2026 as part of the movie's 30th anniversary push.

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Air Jordan 6 Carmine 2027 Release Date, Price

Listed for March 13, 2027 at $215. White leather, Carmine nubuck, Nike Air on the heel — and a 2021 pair some heads still haven't forgiven.

The Air Jordan 10 Was a Retirement Shoe
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The Air Jordan 10 Was a Retirement Shoe

Tinker Hatfield designed the 10 as a eulogy while Michael Jordan was hitting .202 in Birmingham. Then Jordan came back, hated the shoe, and wore it anyway for 55 at the Garden.

Air Jordan 5 'Halloween' Drops Saturday, Oct. 17: Price, Glow and What to Know
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Air Jordan 5 'Halloween' Drops Saturday, Oct. 17: Price, Glow and What to Know

Black, Picante Red and green glow on the tongue Jumpman, the 23 and a translucent outsole. HQ7978-001 is a general release with family sizing.

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Air Jordan 6 'White Infrared' Returns After 12 Years: Unboxing and Date

A new unboxing reveal shows the whole shoe. Sole Retriever lists Nov. 7 at $215.

Air Jordan 9 'Super Freak' Is Set for Super Bowl Weekend 2027
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Air Jordan 9 'Super Freak' Is Set for Super Bowl Weekend 2027

The Vikings-colored Air Jordan 9 'Super Freak' (JK1415-100) is reported for Feb. 13, 2027 at $215. Complex has the new first look; Jordan Brand hasn't confirmed.

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Air Jordan 12 'Fireside': Official Images Are Out, Oct. 24 Release

Cream and brown, $220, arriving Oct. 24 per Sneaker News. Official images surfaced Oct. 12.

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Air Jordan 12 Obsidian 2027 Release Date, Price

Tentatively Jan. 23, 2027 at $215. Navy leather, French Blue accents, and the UNC colors Mike never wore on court.

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Air Jordan 4 Bred 2026 Release Date, Price

Nov. 27, 2026 at $230. Black nubuck, Nike Air on the heel, and it's not supposed to be limited.

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Air Jordan 9 Super Freak Randy Moss Release Date, Price

Reportedly Feb. 13, 2027, Super Bowl weekend, at $215. White leather, purple patent, gold "Super Freak" on the tongue.

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Air Jordan 14 Chartreuse 2027 Release Date, Price

Expected Jan. 9, 2027 at $215. Light Graphite suede, chartreuse accents, and a shape that's supposed to stay close to 2005.

Baltimore Saved the Air Force 1. Harlem Named It.
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Baltimore Saved the Air Force 1. Harlem Named It.

Nike was ready to kill the Air Force 1 two years after launch. Three Baltimore stores kept it alive, and New York turned it into the Uptown.

Union LA Wrote the Boutique Collab Blueprint
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Union LA Wrote the Boutique Collab Blueprint

Chris Gibbs turned a 1989 New York transplant on La Brea into the shop Jordan Brand trusted with the Air Jordan 1's silhouette itself.

Bad Bunny Became adidas's Biggest Signature Name
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Bad Bunny Became adidas's Biggest Signature Name

From the Forum Buckle Low to the Gazelle and Campus runs, a Puerto Rican artist quietly took over the job adidas had spent a decade outsourcing.

The Pocket: How Travis Scott Rebuilt the Air Jordan 6
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The Pocket: How Travis Scott Rebuilt the Air Jordan 6

The 2019 Cactus Jack 6 added a stash pocket to a 28-year-old shoe and sold out at $250. The British Khaki follow-up proved the trick worked twice.

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Space Jam 30th: Every Air Jordan 11 Release Date

Twelve SKUs: the Air Jordan 11 'Space Jam' Dec. 12, 'Magic Ball' Nov. 11, 'Green Screen' Nov. 16 — and a Laser pair you can't buy.

The Freeze Out 1 Showed How Pairs Really Move
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The Freeze Out 1 Showed How Pairs Really Move

Trophy Room's 2021 Air Jordan 1 sold out before most people could load the page, and the backdoor allegations that followed said more about retail than about the shoe.

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Jordan Brand's Space Jam 11 Collection: Dates and What's Not Releasing

Sneaker News breaks down the 12-SKU Space Jam collection: the retro on Dec. 12, Green Screen and Magic Ball in November, and pairs that won't release.

Teyana Taylor's Air Jordan 16 Collab: What We Know
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Teyana Taylor's Air Jordan 16 Collab: What We Know

A reported Air Jordan 16 SP for Summer 2027 would be her third Jordan project. No images, no price, no confirmation yet.

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Air Jordan 3 Lola Bunny Release Date, Price (Nov. 5)

Reported Nov. 5 at $155 in girls' sizing. The real question is who gets to buy it.

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Air Jordan 3 Santa Drops Nov. 21, 2026: Price, Details

The Air Jordan 3 "Santa" IF4396-601 is slated for November 21, and the price depends on which outlet you ask.

The Travis SB Dunk Reset the Whole Market
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The Travis SB Dunk Reset the Whole Market

A $150 skate shoe with a tearaway upper became the most expensive general-line Dunk ever made, and dragged the entire SB program back into the mainstream.

The Air Jordan 9 Was Made for a Man Who Quit
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The Air Jordan 9 Was Made for a Man Who Quit

Jordan retired on October 6, 1993, with the 9 already built. It became the only numbered Jordan he never wore in an NBA game, and the one cast in bronze outside the United Center.

Will Smith Sold the Air Jordan 5 Better Than MJ Did
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Will Smith Sold the Air Jordan 5 Better Than MJ Did

Jordan wore the Fire Red and Black Metallic 5s on court. A sitcom kid from West Philly wore the Grape, laceless, every Monday night. Guess which pair the culture remembers.

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Air Jordan 16 Black Pack Retro 2026 Release Date & Price

The first all-black Air Jordan 16 returns to the market in a patent leather finish, marking a major move for Jordan's vaulted silhouettes.

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Air Jordan 14 "Forest Green" 2026 Release Date & Price

The long-vaulted 487471-300 grail gets its first-ever retro on October 31, 2026 for $215.

APB x Air Jordan 11 Low "Binary Blue" Delayed to Dec. 18
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APB x Air Jordan 11 Low "Binary Blue" Delayed to Dec. 18

The "Binary Blue" collab moved from Sept. 18 to Dec. 18 at $200. What changed, what we don't know, and what to do with your reminder.

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Air Jordan 15 Snakeskin Black Pack Drops Nov. 7 at $240

The Air Jordan 15 "Snakeskin" lands November 7 at $240 as the Black Pack's loudest quiet flex.

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Air Jordan 11 Green Screen Release Date and $255 Price

The Air Jordan 11 "Green Screen" drops in mid-November at $255, and the date still isn't locked down.

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Air Jordan 5 "Halloween" Release Date & Price

The Air Jordan 5 "Halloween" (HQ7978-001) lands October 17, 2026, for around $215-220 with a Black, Picante Red, and Green colorway.

How the Cactus Jack 4 Reset Collab Math
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How the Cactus Jack 4 Reset Collab Math

June 9, 2018. $225. A Houston Oilers blue on Tinker Hatfield's 4 with a Cactus Jack tab on the heel. Eight years later it still trades near $850, and every rapper collab since has been priced against it.

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Air Jordan 14 Forest Green Returns Oct. 31 at $215

First retro of the 2005 colorway lands October 31 at $215, with a shape Jordan Brand says sits closer to the original.

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Air Jordan 4 Georgetown Feb. 27, 2027 at $220

Pewter nubuck, College Navy mesh, and Nike Air on the heel. No official school branding, release set February 27, 2027.

Bin 23, Kobe PEs and the Jordans You Can't Buy
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Bin 23, Kobe PEs and the Jordans You Can't Buy

Jordan Brand runs a second business above the retro calendar: 2,300-pair Bin 23 drops at $355, player exclusives that leak into auctions and friends-and-family pairs in editions of 23.

Nike's CEO: Fewer Jordan Retros in 2027, Back to Scarcity
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Nike's CEO: Fewer Jordan Retros in 2027, Back to Scarcity

On the Oct. 1 earnings call, Elliott Hill said Jordan Brand has been 'oversupplying our iconic retro product' and will 'deliberately reduce the volume and frequency' of retro launches, as it already did with the Air Jordan 1. Ten retros a month was the number.

First Look: Air Jordan 3 'Middle East' Swaps Elephant Print for Mosaic
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First Look: Air Jordan 3 'Middle East' Swaps Elephant Print for Mosaic

IX6986-047 lands Holiday 2026, reportedly only in Middle Eastern markets: Soft Pearl leather, Pomegranate trim, '23' embroidered in Arabic on the tongue, embossed mosaic geometry where the elephant print goes, and a burgundy box.

A Third Space Jam Air Jordan 11: Women's, Iridescent, $235
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A Third Space Jam Air Jordan 11: Women's, Iridescent, $235

IZ1800-200 surfaced in official Nike photos on Sept. 30: a matte iridescent upper that shifts green to purple in place of patent leather, a black midsole, and Holiday 2026 timing. Sneaker News confirms it's tied to the film; the nickname is still under wraps.

The Air Jordan 1 Mid 'Halloween' Is Live on Nike.com at $140
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The Air Jordan 1 Mid 'Halloween' Is Live on Nike.com at $140

IQ5492-001 went up on Nike.com Friday: black nubuck, cracked leather overlays, exposed 'XXIII' stitching, a possessed Jumpman on the tongue and a green glow-in-the-dark sole. Sneaker News had it for mid-October at $130; it's $140 and it's out.

Where the Resale Money Went After the Bubble
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Where the Resale Money Went After the Bubble

StockX cut staff, GOAT consolidated, eBay bought its way into authentication, and the flip that paid rent in 2021 stopped paying anything.

The Air Jordan 5 Was Built Like a Fighter Plane
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The Air Jordan 5 Was Built Like a Fighter Plane

Tinker Hatfield borrowed a P-51 Mustang's shark mouth, a running shoe's 3M and a Back to the Future sole. Thirty-six years later, the retros still struggle to copy all three.

Air Jordan 3 Flip 'Super Bowl' Set for Feb. 13, 2027
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Air Jordan 3 Flip 'Super Bowl' Set for Feb. 13, 2027

The inside-out Air Jordan 3, with elephant print everywhere except the toe and heel, returns in Varsity Red for Super Bowl LXI weekend in LA. Early word from @zSneakerHeadz and Sneaker Files.

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Air Jordan 4 Pink Thunder Release Date: Dec. 19 | Sneakz & Beatz

The Air Jordan 4 "Pink Thunder" HV0823-001 lands December 19 in women's sizing, with the Thunder Yellow swapped for Rust Pink.

Who Actually Makes Money on a Jordan Drop in 2026
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Who Actually Makes Money on a Jordan Drop in 2026

Fewer than half of releases resell above retail, StockX and GOAT take 11 to 15 percent off the top, and the easy double is gone. Follow the money on a $215 pair.

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Air Jordan 9 Boot NRG Iridescent: Holiday 2026, $240 | Sneakz & Beatz

The Air Jordan 9 Boot NRG "Anthracite/Multi-Color" IX8455-060 is a $240 Holiday 2026 pair with a reflective, iridescent finish. Date not confirmed.

Air Jordan Releases This Week: Sept. 28 – Oct. 3, 2026
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Air Jordan Releases This Week: Sept. 28 – Oct. 3, 2026

Every Air Jordan retro landing Sept. 28 to Oct. 3: the Howard AJ1 Low on Thursday, J Balvin's AJ4 and the 'Fearless' AJ6 Low on Friday, then the Black Pack and the women's 'Fireside' AJ3 on Saturday.

First Look: Air Jordan 6 'White/Infrared' Returns With Nike Air on the Heel
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First Look: Air Jordan 6 'White/Infrared' Returns With Nike Air on the Heel

First images of the Air Jordan 6 'White/Infrared' (CT8529-105) surfaced Monday. It's the first retro since 1991 to put Nike Air on the heel. Nov. 7, $215.

Air Jordan 3 'Purple Haze' Swaps Elephant Print for Snakeskin
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Air Jordan 3 'Purple Haze' Swaps Elephant Print for Snakeskin

New early images of the women's Air Jordan 3 'Purple Haze' (CK9246-500) show a fully tonal Infinite Lilac build with snakeskin where the elephant print usually goes. Expected April 3, 2027 at $205.

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Air Jordan 15, 17 Low "Black Pack" Hits Nov. 7

Snakeskin lands on the 15, stingray lands on the 17 Low, both $240 on November 7 — the exotic-leather treatment finally reaches the retros nobody re-ups.

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Air Jordan 3 "Not Nice List" Drops Nov. 21, 2026

The Air Jordan 3 "Not Nice List" (IF4396-001) burns the cement grey black on November 21, playing off Nike's own 1985 ad of Santa coming down the chimney in Air Jordan 1s.

Air Jordan 1 Mid 'Sail/Pistachio Frost' Official Images
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Air Jordan 1 Mid 'Sail/Pistachio Frost' Official Images

Official images of the Air Jordan 1 Mid 'Sail/Pistachio Frost' (BQ6472-124) dropped Sept. 26. Sail leather, a full Pistachio Frost sole unit, $130, Fall/Winter 2026 with no date yet.

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Air Jordan 11 Lapis Retro Lands Nov. 11 | Sneakz & Beatz

Air Jordan 11 Lapis (IZ1800-400) takes the annual 11/11 women's slot on November 11, following Bred Velvet and Pearl — but the renders on the internet right now are still mockups.

Spike Lee Made the Air Jordan 13 Canon
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Spike Lee Made the Air Jordan 13 Canon

The white, black and True Red 13 was a mid-season colorway until Denzel Washington bought a pair on Coney Island in 'He Got Game.' A Black director gave Nike its best product placement for free.

First Look: JAIDE x Air Jordan 1 Low OG 'Pistachio Frost' Lands in December
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First Look: JAIDE x Air Jordan 1 Low OG 'Pistachio Frost' Lands in December

Fresh off the women's AJ11 Low, the Whitaker Group's JAIDE has an Air Jordan 1 Low OG in black, white and pale Pistachio Frost, first shown on Jordan Brand's new 232323232323 site. December release.

Air Jordan 4 'Light Army' Drops Oct. 2, and Only Europe Gets It
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Air Jordan 4 'Light Army' Drops Oct. 2, and Only Europe Gets It

Jordan Brand's olive-toned AJ4 (JA5911-320) is expected Oct. 2 at European retailers only. $215. No MJ backstory, just a clean military-toned 4, and the U.S. is shut out at retail.

The 1984 Nike Deal: $2.5 Million and a Clause
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The 1984 Nike Deal: $2.5 Million and a Clause

David Falk got a rookie $500,000 a year, a royalty on every pair, and a cancellation clause Nike never got to use. Every athlete deal since has been a copy of the paperwork.

Hiroshi Fujiwara Is Wearing an Unreleased Travis Scott x Fragment AJ1 Low
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Hiroshi Fujiwara Is Wearing an Unreleased Travis Scott x Fragment AJ1 Low

Fujiwara was photographed in a black and blue Travis Scott x Fragment Air Jordan 1 Low that matches the design he teased and deleted in June. There's no release info, and it could still be a sample.

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J Balvin's Air Jordan 4 Is Now 'Amazonas,' Out Oct. 2

J Balvin's yellow croc Air Jordan 4 moved off Friday. It's now called 'Amazonas,' drops first on jbalvin.com Sept. 28, then globally Oct. 2 at $225.

Air Jordan 5 'Sunset' Releases Today: IV5678-102, $205
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Air Jordan 5 'Sunset' Releases Today: IV5678-102, $205

The women's-exclusive Air Jordan 5 'Sunset' returns today, September 25, for the first time since 2006. $205 on SNKRS, with select retailers also listing it.

Sneakers

Eminem's Air Jordan 4 'Encore' Retail Drop Reportedly Off

A retail Air Jordan 4 'Encore' was reported for May 2027. Now it's reportedly off the calendar, and Eminem's manager answered the rumor with one word.

Air Jordan 1 Mid 'Día de Muertos' 2026: Official Images of IZ4718-283
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Air Jordan 1 Mid 'Día de Muertos' 2026: Official Images of IZ4718-283

Jordan Brand's 2026 Día de Muertos Air Jordan 1 Mid (IZ4718-283) got official images. $145, October, with a Xolo dog on the tongue and a Spanish line inside the box lid.

Sneakers

Air Jordan 1 Low OG Last Dance At The Garden Release

The Air Jordan 1 Low OG “Last Dance At The Garden” revives the night Jordan played through blisters in old Chicago 1s at Madison Square Garden — dropping September 26 at $155.

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