Sneakz & Beatz —
Built for the culture.
Independent media company. Producer-led. Black-owned. Covering sneakers, hip-hop, anime, and gaming as one continuous audience — not four siloed verticals.
About
Sneakz & Beatz is operated by Sneakz & Beatz LLC, a California limited liability company (Entity #B20260195169) headquartered in San Diego. The brand publishes a daily culture feed at sneakzandbeatz.com, runs a producer-grade 96-beat catalog (the Beat Store with $34.99 leases + $79 Vault Bundle + $10K Rap Challenge), hosts The PHRHX Show on YouTube, and operates a Discord community for producers, sneakerheads, anime lifers, and gaming heads.
The thesis: sneakerheads who live hip-hop, anime, and gaming have never had an editorial home. Hypebeast doesn’t do anime. Joe Budden doesn’t do sneakers. RDC World does sketch comedy, not editorial commerce. The lane is empty. Sneakz & Beatz fills it. The voice is direct, culturally fluent, Black-culture-first, no corporate hedging — sneakerhead literacy assumed.
Founder
PHRHX (Raymond Miller) is the founder, host, and producer behind Sneakz & Beatz. He hosts The PHRHX Show, produced the 96-beat S&B catalog, and leads the editorial voice of the brand. The company runs a four-person in-house team — founder, trend researcher, social media manager, and video editor — with a UGC creator program (S&B Models) opening 2027 and rotating guest judges powering the brand’s quarterly $10K Rap Challenge.
For interviews, podcast guest spots, or panel appearances, contact partnerships@sneakzandbeatz.com.
Brand Assets
High-res logos, founder portraits, and approved imagery are provided to verified press and partners on request. Email press@sneakzandbeatz.com with your outlet, the piece you’re working on, and your deadline. We respond within 5 business days.
Quick Facts
- Brand
- Sneakz & Beatz
- Operating company
- Sneakz & Beatz LLC
- Entity #
- B20260195169 (California)
- EIN
- 42-2192032
- Founded
- April 23, 2026
- Headquarters
- San Diego, California
- Founder · CEO
- PHRHX (Raymond Miller)
- Team
- Founder + Trend Researcher + Social Media Manager + Video Editor
- Pillars
- Sneakers · Hip-Hop · Anime · Gaming
- Audience
- Sneakerheads who live hip-hop, anime, and gaming (1.6–2.3M global TAM)
- Products
- $10K Rap Challenge · The PHRHX Show · 96-beat catalog · $79 Vault Bundle · Sneakz Pass ($12/mo, launches Oct 1, 2026)
- Channels
- sneakzandbeatz.com · IG @sneakz_beatz · TikTok @SneakzandBeatzOfficial · YouTube The PHRHX Show · Substack · Discord
Press & Partnership Inquiries
- Press / interviews: press@sneakzandbeatz.com
- Brand partnerships / sponsorships: partnerships@sneakzandbeatz.com
- The PHRHX Show booking: booking@sneakzandbeatz.com
- General: info@sneakzandbeatz.com
We respond within 5 business days. Faster on IG DMs for time-sensitive press windows.