The Air Jordan 4 "Bred" is set for November 27, 2026, the Friday after Thanksgiving, at $230 for adults, style code IX8180-001. Sneaker News lists it for Nike SNKRS and Jordan retailers worldwide in full family sizes.
The shoe
Black nubuck upper. Fire red and cement grey accents. "Nike Air" on the heel tab and Nike branding on the outsole, which Sneaker News calls "proper OG fashion." That detail matters. The Bred 4 has been around since 1989 and the Nike Air heel is the one people hold out for. If you want the backstory, we broke down the Bred 4 retro cycle.
Limited or not
Sneaker News says it's not expected to be limited. That doesn't mean easy. Black Friday SNKRS traffic is its own animal, and a Bred 4 is a shoe everybody wants one pair of. Expect Ls anyway.
Date check
One flag. The Sneaker News listing shows November 27 in its headline and table, but the body text also says "November 28th" and "Saturday, November 27th." November 27, 2026 is a Friday. We're going with the 27th and flagging the inconsistency. Confirm on SNKRS closer to the date.
The take
Real talk, the Bred 4 on Black Friday is the cleanest holiday release on the board. It's a shoe that works with anything and it's not trying to be a story. $230 is up from the usual $215 range, so budget for that.
Unverified
Date and price come from Sneaker News, not a Jordan Brand announcement. The conflicting weekday in the article body is unresolved.

