Jordan Brand is putting an Air Jordan 4 on sale Saturday, September 12, that most of the people reading this can't buy at retail. The "London" 4 (IV6048-001) is a United Kingdom exclusive, per Complex (@Complex) citing @zSneakerheadz: Nike UK and select British Jordan retailers only, $220 equivalent.
## The shoe Dark grey hairy suede across the upper, black on the wings, sock liner and laces, brown hits on the tongue Jumpman and outsole. The tell is the heel tab: "Nike LDN" sits under the usual Nike Air, with the same treatment on the hang tag. That's the same move as Chicago's "Red Cement" 3 from 2020, which read "Nike CHI." It's a city-code shoe, and it's a good-looking one. The grey suede on a 4 has always worked; see the "Cool Grey" and the more recent "Military Black" for proof the silhouette wants muted tones.
## Why a UK exclusive Jordan Brand has been quietly rebuilding its footprint in London, where Nike's SNKRS launches consistently oversell and where the grime-and-football crossover made the 4 a street uniform a decade before the US caught back up. A regional exclusive rewards that market and manufactures scarcity for everybody else. Expect UK pairs on StockX and eBay at a premium by Sunday, and expect the usual chatter about whether Jordan will run it back stateside. Nothing official says it will.
## The take City exclusives are fun until you remember who actually built the demand. London's sneaker culture is Caribbean and West African kids in Peckham, Hackney and Brixton, the same way Chicago's is South and West Side. The "LDN" tab is a nod to them. The $220 price and the resale bump go to whoever has the fastest bot. If you have people in the UK, now is the time to text them.
## Sources - Complex - Official Look at the 'London' Air Jordan 4 (updated Aug. 27, 2026): https://www.complex.com/sneakers/a/victor-deng/air-jordan-4-london-release-date-iv6048-001 - Nice Kicks - Air Jordan 4 "London" Release Date, Price & Where To Buy (Sept. 2026): https://www.nicekicks.com/air-jordan-4-london-iv6048-001/