Numbers came back for Rick Ross and they came back cold. But if you thought Rozay was gonna flinch, you don't know Rozay.
## What dropped Set In Stone, Ross' 12th album (released July 17 via Gamma and MMG), moved 17,189 album-equivalent units its first week - about 2,096 in pure sales - landing at No. 45 on the Billboard 200. That's a slide from his 2021 solo album, which opened at No. 22. HNHH reported the chart verdict July 27, 2026.

## Why it matters 50 Cent treats every Ross number like a national holiday, and this one he ran with. Ross waved it off as "propaganda" and bot noise, then flipped it - accusing 50 of siphoning money out of Shreveport through a G-Unit Studios deal. Twenty years in, this rivalry still moves more units of attention than most rollouts.

## The read First-week numbers stopped telling Ross' story years ago. Dude's a mogul - Wingstop, liquor, the car collection, the podcast circuit. A No. 45 debut dents the ego, not the empire. And a fresh 50 feud is free marketing he'll gladly take.
## The move Don't sleep on the actual album because of the scoreboard. Ross' late-catalog runs age better than the debut week suggests. Play it, judge the raps, let the troll war stay entertainment.
## Sources - HotNewHipHop - Set In Stone Outside Billboard Top 20 (Jul 27, 2026): https://www.hotnewhiphop.com/1003518-rick-ross-set-in-stone-outside-billboard-top-20-poor-sales - Rap Reviews - Hip-Hop News Roundup (Jul 27, 2026): https://www.rap-reviews.com/post/hip-hop-news-roundup-july-27-2026
