Laser etching was Jordan Brand telling stories in the leather back in 2005. Twenty years later that texture comes back — this time low.
## What's dropping Per Men's Journal and Sneaker Bar Detroit, the Air Jordan 1 Low OG "Laser" drops August 22 for $145 in IV6750-001. Colorway reads Black / University Red / Palomino / Summit White — a black leather upper covered in palomino-brown laser-etched graphics, University Red laces, crisp white midsole, red outsole. Early looks are still mockup-stage, so treat the final texture as TBD.
## Why it matters The Laser Project — Mark Smith's engraving work — first hit on the Air Jordan 20 and the 4 in 2005, then briefly returned for the 30th anniversary in 2015. It's one of Jordan Brand's most narrative design languages, and bringing it to the accessible Low OG format puts a piece of that storytelling on a $145 shoe most people can actually get.
## The read This sits right next to the Air Jordan 3 "Laser" hitting the same August 22 date — Jordan Brand seeding a whole Laser moment ahead of next year's AJ4 Laser Pack. The 1 Low is the entry point: less collector, more everyday.
## The move General release at $145 — this should be one of the easier August cops. Let the limited stuff eat your energy and grab this one clean on SNKRS.
## Sources - Men's Journal — Air Jordan Release Calendar, August 2026 - Sneaker Bar Detroit — Air Jordan 1 Low OG "Laser" (updated Dec 4, 2025)