Every piece is built to pair with a specific Air Jordan Retro 1–17 colorway, head-to-toe. Two lines, one closet: The Classics (unisex) and beats. — the women’s line. Reserve now, get first crack 24 hours before public.
Reserve Your Colorway
Heavyweight 240gsm cotton, dropped shoulder, screen-printed S&B mark on the chest. Cut for movement — biker-shorts, fitted-set, athletic-set styling.
Reserve — pre-order opens August 15, 2026400gsm fleece-back, unisex. Full S&B graphic on the chest, blank back ready for graphic drops. Boxy fit — works over the matching tee.
Reserve — pre-order opens August 15, 2026
Low-profile washed cotton, embroidered S&B mark front, brass buckle adjuster. Fits clean under a hood or pulled low solo.
Reserve — pre-order opens August 15, 20265-inch inseam, ribbed waistband, side-stripe S&B detail. Athletic cut for the on-camera fit.
Reserve — pre-order opens August 15, 2026
Structured 6-panel snapback, flat brim, raised 3D-embroidered S&B mark. The on-stage cap — sits high, snaps clean.
Reserve — pre-order opens August 15, 2026
Heavyweight crop hoodies — Arctic Pink, Heather Grey, Cream, and Black. Embroidered “beats.” and “dope.” The crop leads the launch; the full line drops behind it.
Reserve The beats. Crop
The women's line. Heavyweight cropped fleece, drop shoulder, oversized fit, embroidered 'beats.' — launch colorway Arctic Pink first, Heather Grey / Cream / Black behind it.
Reserve — pre-order opens August 15, 2026
Pick what you want, pick the colorway, drop your email. When pre-orders open August 15, 2026, you get first crack — emailed 24 hours before the public link goes live.
The catalog lives at /beats — 100 mastered beats, $34.99 leases, the $79 Vault. Merch pairs with the music; buy both, match everything.
